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Every purchase supports NOVICA's mission to spread happiness by celebrating exploration, empowering artists, and preserving global culture. Our Mission
Area Rugs
104 items
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Royal White Tiger, Chain-Stitched Wool White Tiger Theme Rug from India
Amit Moza
£230 Wholesale£94.99 - £230 -
Paradise Enchantment, Handloomed Diamond-Patterned Alabaster and Black Wool Rug
Ashfaq Ahmed
£153 Wholesale£106.99 - £153 -
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Maze of Kites, Black and Beige Diamond Kite Hand Tufted Wool Area Rug
Gopal Khaitan
£369 Wholesale£212 - £369 -
Modern Circles, Black Ivory and Brown Spiral Hand Tufted Wool Area Rug
Gopal Khaitan
£342 Wholesale£255 - £342 -
Home Diamonds, Handloomed Brown Wool Area Rug with Geometric Motifs (3x5)
Sonik Sethi
£107.99 Wholesale£107.99 -
Sinuous Brown, Handloomed Brown Wool Area Rug with Geometric Design (3x5)
Sonik Sethi
£107.99 Wholesale£107.99 -
Geometric Homestead, Earth-Tone Geometric Wool Dhurrie Rug from India (3x5, 5x8)
Sonik Sethi
£174 Wholesale£74.99 - £174 -
Delhi Delight in Brown, Hand Woven Cotton Geometric Dhurrie Rug from India (2x3)
Amit Moza
£88.99 Wholesale£88.99 -
Wild Harmony, Zebra and Leopard Black and White Hand Tufted Wool Area Rug
Gopal Khaitan
£381 Wholesale£237 - £381 -
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Grey Songs, 4x6 Handwoven Geometric Wool Area Rug in Grey from India
Sonik Sethi
£153 Wholesale£153 -
Geometric Tenderness, Handloomed Wool Area Rug with Geometric Motifs (3x5)
Sonik Sethi
£107.99 Wholesale£107.99 -
Valley of Fire, Chain Stitched India Wool and Cotton Rug (4x6)
Syed Izaz Hussein
£268 Wholesale£268 -
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Geometric Paths, Handloomed Wool Area Rug with Multicolour Pattern (3x5)
Sonik Sethi
£107.99 Wholesale£107.99 -
Geometric Ceremony, Handloomed Brown Wool Area Rug with Geometric Pattern (3x5)
Sonik Sethi
£107.99 Wholesale£107.99 -
Tiger Delight, Floral and Tiger Motif Wool Area Rug from India
Amit Moza
£358 Wholesale£98.99 - £358 -
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Leopard Love, Black Brown and Beige Leopard Hand Tufted Wool Area Rug
Gopal Khaitan
£381 Wholesale£237 - £381 -
Beach Caravan, 4x6 Wool Dhurrie Rug with a Border in Mint from India
Sonik Sethi
£144 Wholesale£144 -
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Floral Blasts, Handwoven Geometric Floral Patterned Wool Runner Rug 2.5x8.5
Sonik Sethi
£107.99 Wholesale£107.99 -
Starry Kaleidoscope, Diamond-Patterned Handloomed Wool Area Rug (3x5)
Ashfaq Ahmed
£107.99 Wholesale£107.99 -
The Jungle World II, Chain-Stitched Animal-Themed Wool Area Rug (3x5) from India
Amit Moza
£210 Wholesale£53.99 - £210 -
Comfort in Gray, Embroidered Cotton Yoga Mat in Gray Crafted in India
Harish Verma
£79.99 Wholesale£79.99 -
Forest Green, Dark Green and Ivory Abstract Hand Tufted Wool Area Rug
Gopal Khaitan
£369 Wholesale£212 - £369 -
Crimson Elegance, 3 by 5 Foot Handwoven Crimson Wool Dhurrie Rug from India
Sonik Sethi
£97.99 Wholesale£97.99 -
Grey Delight, Grey and Beige Diamond Hand Tufted Wool Area Rug
Gopal Khaitan
£381 Wholesale£237 - £381 -
Zebra Buddies, Black and Ivory Two Zebras Hand Tufted Wool Area Rug
Gopal Khaitan
£381 Wholesale£237 - £381 -
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Diamond Sky, Handcrafted Chain Stitch Wool and Cotton Rug (2.5x4)
Syed Izaz Hussein
£116.99 Wholesale£116.99 -
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Comfort in Marigold, Embroidered Cotton Yoga Mat in Marigold Crafted in India
Harish Verma
£79.99 Wholesale£79.99 -
Pink Comfort, Handloomed Pink Wool Area Rug with Geometric Motifs (3x5)
Sonik Sethi
£107.99 Wholesale£107.99 -
Diamond Tracks, Indian Handwoven Rectangle Blue Green Brown Wool Rug (4x6)
Sonik Sethi
£130.99 Wholesale£130.99 -
Comfort in Green, Embroidered Cotton Yoga Mat in Olive Green Crafted in India
Harish Verma
£79.99 Wholesale£79.99 -
Palace Diamonds, Classic Diamond-Patterned colourful Wool Rug from India
Ashfaq Ahmed
£153 Wholesale£106.99 - £153 -
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The Jungle World I, Chain-Stitched Animal-Themed Wool Area Rug (5x8) from India
Amit Moza
£403.01 Wholesale£403.01 -
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Vicus, Geometric Patterned Handloomed Wool Area Rug in Red (2x3)
Eliazar Ochoa
£124.99 Wholesale£124.99 -
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Classic Manor, Handmade Diamond-Patterned Wool Area Rug in Warm Hues (3x5)
Ashfaq Ahmed
£107.99 Wholesale£107.99 -
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Mountains of Teotitlan, Hand Woven Black and Ecru Wool Area Rug
Mario Chavez
£648.01 Wholesale£648.01 -
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The Jungle World III, Chain-Stitched Animal-Themed Wool Area Rug from India
Amit Moza
£212 Wholesale£52.99 - £212 -
Red Fusion, Handwoven Wool Area Rug with Red Borders (3x5) from India
AAJWD
£106.99 Wholesale£106.99 -
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Ivory Bliss, Handwoven Wool Area Rug with Ivory Borders (3x5) from India
AAJWD
£106.99 Wholesale£106.99 -
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Modern Grey, Indian Wool Area Rug with Checkered Pattern in Grey (3x5)
AAJWD
£116.99 Wholesale£116.99 -
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Mossy Shore, Handwoven Wool Area Rug in Moss and Ivory (3x5) from India
AAJWD
£89.99 Wholesale£89.99 -
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Empire, Hand-woven (2x5) Red And Yellow Alpaca Wool Rug From Peru
Gamaniel Esmit
£224 Wholesale£224 -
Green Candy Stripe, Multicolored Striped Wool Area Rug (3x5) from India
AAJWD
£116.99 Wholesale£116.99 -
Geometric Bubbles, 4x6 Striped Geometric Wool Dhurrie Rug from India
Sonik Sethi
£153 Wholesale£153 -
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Corners, All Wool Colorblock Area Rug in Black and White (4x6.5)
Mario Chavez
£603.01 Wholesale£603.01 -
Unique Home, Handloomed Geometric colourful Wool Area Rug from India (3x5)
Ashfaq Ahmed
£107.99 Wholesale£107.99
The Village Council
Your answers straight from the village experts
Rug pads are great because they prevent slippage, prolong wear, protect the floor underneath, and provide additional comfort and quiet. That being said, most of our rugs do not actually require a pad underneath. Many, like those from the Andes, crafted with sheep wool and cotton, are durable and sturdy enough to be placed directly on the floor. But for enhanced protection and longevity, a rug pad is always a welcome addition.
Area rugs are a design-friendly way to absorb sound and insulate a room. They are a wonderful way to reduce noise, as footsteps on a rug are more muted than on hardwood floors or tile, and they also dull ambient sounds. Additionally, they provide warmth and a general sense of well-being. Who doesnt love a good area rug!
Most area rugs are easy to maintain with a few simple steps. For small stains and spills, you can spot clean with warm, soapy water. Never rub the affected area, always blot! You should vacuum your rugs to remove dirt and debris. And to ensure that rugs wear evenly, it is recommended to place a pad beneath them, and rotate them regularly. As with most vibrant works of art, direct sunlight may dull the colors. For more substantive cleaning, it is recommended that you dry clean your area rug.
Were huge fans of eco-friendly everything! When it comes to area rugs, you can look for certain indicators that it is produced in a sustainable way that reduces our carbon footprint. Some artisans, like a handful of weavers from India, use recycled fabrics: cotton, rayon, and polyester. Others stress the use of natural dyes and ethically-sourced wool. (Wool is particularly celebrated for being recyclable, abundant, and naturally stain-resistant.)
Handmade, or footmade! Many of the weavers who produce area rugs use a pedal, or foot, loom. While they technically have the assistance of a machine--a treadle or handloom--its operation requires the dexterity, strength, coordination, and patience of the artisan. Additionally, most area rugs are finished by hand.
Traditional area rugs are mostly woven on looms. Treadle, or foot, looms make use of pedals to lift and lower the looms harness. This raises the threads of the warp, so that the weft can pass through the opening in the threads. This type of loom is common in the Andes, Central America, as well as Mexico, and traces back to Mayan weavers in the period after the Spanish arrived. Elsewhere, such as India, handlooms are still used. The designs are mapped out in advance, and it takes about four to five days to complete a dhurrie, or traditional Indian floor covering. While the work to craft each of these rugs may be labor intensive, the beauty of the finished product makes it well worth the wait.
While area rugs are handcrafted by artisans from all over the world, they share certain features in spite of their vastly different regions. From the Andes to Central America, Mexico to India, most artisans use some combination of sheep wool, cotton, and natural and industrial dyes. Some artisans, like those from India, may incorporate other materials, like jute, or recycled cotton, polyester, and rayon, into their works. Some of the Zapotec weavers in Mexico use dyes made from natural materials like walnut shell, cochineal, and flowers. With these materials, artisans create vibrant colors and authentic patterns, ideal for adding dimension and warmth to any home.
Featured Reviews
Penelope
Apr 8, 2026
Beautiful addition to my study
I love the earthy rug. Very well designed. It fills up the space and adds to the warmth of my study. Thank you!
Wool Rug "Nature's Magnificence"
Simply beautiful crafted rug which can be used either horizontally or vertically. Love the many colors in this rug to accent any color scheme. Was looking for a rug that I could place above my bed as a headboard.
Susan
Jan 13, 2026
Love this Gorgeous Rug
This wool and jute rug is simply gorgeous. The colors are saturated and vibrant, forming a stunning pattern. It is so well crafted and seems very durable. As soon as I opened the package, I was mesmerized by its beauty. Another great purchase from NOVICA!!!
Featured Artist
Sonik Sethi Woven rugs and runners
"I worked for more than seven years with handicrafts until I realized that this was my cup of tea."
"Hello! My name is Sonik Sethi and I come from a beautiful city where all traditions and cultures meet. As a child I was captivated by the beauty... read more
The Catalogue Collection
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